thumbnail
Digital Marketing

Mastering SEO from Scratch

Instructor

FFFSTANZA

Reviews 5.00 (7 Reviews)

Course Overview

Unlock the full potential of your website and drive more organic traffic with our comprehensive SEO course. Designed for beginners and intermediate marketers alike, this course will take you through every aspect of Search Engine Optimization, providing you with the skills and knowledge needed to optimize your site and content for search engines.

Whether you’re a small business owner, a marketing professional, or anyone looking to enhance their digital marketing skills, this SEO course will provide you with the tools and techniques needed to succeed in today’s competitive online landscape. Enroll now and start mastering SEO to achieve your digital marketing goals!

Ad:

Are you a student looking for a quick and easy loan?

StuCred has got you covered!

Download & Apply Now : https://klr.bz/3L9En

What You'll Learn?

  • Enhanced Visibility: Improve your website’s ranking on search engines, driving more organic traffic.
  • Increased Engagement: Create content that not only attracts visitors but also engages and retains them.
  • Better ROI: Maximize your return on investment by implementing cost-effective SEO strategies.
  • Skill Development: Gain valuable, marketable skills that can enhance your career or business opportunities.
  • Expert Guidance: Learn from experienced SEO professionals and gain insights from real-world case studies.
  • Continuous Improvement: Utilize analytics tools to monitor and refine your strategies for ongoing success.
  • Small Business Owners: Enhance your online presence and attract more local customers.
  • Marketing Professionals: Improve your digital marketing skill set and deliver better results for your clients or company.
  • Content Creators: Learn how to optimize your content for better visibility and engagement.
  • Web Developers: Understand the SEO implications of your work and improve the performance of the websites you build.
  • Entrepreneurs: Drive more traffic to your startup or e-commerce site and increase conversions.
  • Students and Job Seekers: Acquire valuable SEO skills to enhance your resume and improve your career prospects.
  • Basic Computer Skills: Familiarity with web browsing, basic HTML, and general computer operations.
  • Internet Access: A reliable internet connection to access course materials and tools.
  • No Prior SEO Knowledge Required: This course is designed to start from the basics and build up to advanced techniques.
  • Eagerness to Learn: A willingness to engage with the course materials and put in the effort to practice and apply what you learn.

Course Content

  • Introduction to SEO
    • What is SEO?

    • Real Life Example

    • Importance of SEO in Digital Marketing

  • Understanding Search Engine
    • How Search Engine works

    • Real World Example

    • How search engines crawl and index websites

    • Search engine algorithms and ranking factors

  • Keyword Research
    • Introduction to keyword research

    • Tools for keyword research

    • Short tail keyword

    • Long tail keyword

    • When to use each

  • On-Page SEO
    • Title tags

    • Meta Description

    • Optimization Tips

    • Headings

    • Content Structure

    • Optimization tips

    • URL Structure

    • Internal linking strategies

  • Technical SEO
    • Website Speed Factors

    • Tips for Improving Website Speed and Performance

    • Tools for Measuring and Monitoring Website Speed

    • Mobile-Friendliness

    • Responsive Design

    • XML Sitemap

    • robot.txt

    • HTTPS

    • How HTTPS Works

    • Implementing HTTPS

  • Off-Page SEO
    • Link Building Strategies

    • Natural Backlinks

    • Manual or Editorial Backlinks

    • Self-Created Backlinks

    • Importance and best practices

  • SEO Best Practices and Case Studies
    • Ethical SEO

    • White Hat SEO

    • Black Hat SEO

    • Common SEO mistakes to avoid

    • Thank You and References

    • End Quiz

  1. 5

    davidw.joshua

    good

Free
  • Duration 04:00:00
  • Lessons 40
  • Enrolled 6
  • Language English
  • Skill Beginner
  • Last Update August 1, 2024